In a historical moment where the books were just titles lists on websites, we imagined a user interface that’s like a big bookstore where the user can dive into rows of shelves, simulating the actual perception of the physical object.
Imagine an invisible interface that enhances the products on any type of desktop, tablet, or mobile device, making the experience of discovering and buying ubiquitous. This is what the new inMondadori is all about.
The user interface, minimalistic all the way through, is designed directly by the shape of the product and disappears or is minimized to its strictly necessary elements, allowing the user to fully experience the act of purchasing.
Product treatment was optimized to visualize the physical object in the best possible way, giving the user the feeling of beholding the actual thing.