Sketchin

Product & service design

Beyond form and function for sustainable value products and services.

Sketchin - Product & service design - Mobile and Desktop interface

We design people-centred products and services that are sustainable for society and the planet. We follow them from their initial conception to their release, exploiting the technology potential and our skills as designers. Our systemic approach embraces and takes into account impacts in terms of industrialisation and organisational processes.

End-to-End Design

In an increasingly hybrid context, where products and services are interconnected in a seamless continuum between physical and digital, we create the best solutions to meet people's needs and our client's business expectations. We work throughout the entire process, from individual product or service values proposition within the ecosystem of which they are part-validating our choices with people-right up to the production phase.

Main customers

Enel
RSI
Sky
INPS
Banca Mediolanum
Cerved
Dea Scuola
FC Internazionale
Paul & Shark
Benetton
Ticino Turismo
Giornale di Brescia
Fastweb
La Gazzetta delle Sport
Locarno Film Festival
RePower
Axpo
Flos

Our program

01.

Understanding contexts

Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.

Possible activities
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business needs definition

02.

Defining and validating the concept

Based on insights and opportunities gathered from research activities, we define the value proposition of the new product or service, building scenarios and outlining a unique design vision. The form and function of all our solutions are then validated throughout the entire design process with users and project stakeholders. We prototype and test so that they really meet their needs, paying the greatest attention to their specificities and possible limitations.

Possible activities
  • Value proposition definition
  • Design vision & scenario-building
  • Prototyping, concept development and validation
  • Lean market validation

03.

Inside design details

We design the experience in every detail, defining interactions, behaviours and user interface features of every touchpoint. From mockups through to high fidelity design, we integrate brand features and ensure design consistency and coherence at every step.

Possible activities
  • UX/UI design and prototyping
  • Brand design
  • Interior design
  • Industrial and product design
  • Design and pattern library

04.

Leading the release process

We follow the development process working alongside all stakeholders to achieve the highest quality in the transition between design and implementation. We integrate insights from data and user testing into all releases, from MVP to more mature versions.

Possible activities
  • Design system creation
  • UX design and development documentation
  • Pairing with development teams
  • Quality assurance activities (QA)
  • Agile usability testing and evolutive continuous improvement activities

01.

Understanding contexts

02.

Defining and validating the concept

03.

Inside design details

04.

Leading the release process

Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.

Based on insights and opportunities gathered from research activities, we define the value proposition of the new product or service, building scenarios and outlining a unique design vision. The form and function of all our solutions are then validated throughout the entire design process with users and project stakeholders. We prototype and test so that they really meet their needs, paying the greatest attention to their specificities and possible limitations.

We design the experience in every detail, defining interactions, behaviours and user interface features of every touchpoint. From mockups through to high fidelity design, we integrate brand features and ensure design consistency and coherence at every step.

We follow the development process working alongside all stakeholders to achieve the highest quality in the transition between design and implementation. We integrate insights from data and user testing into all releases, from MVP to more mature versions.

Possible activities
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business needs definition
Possible activities
  • Value proposition definition
  • Design vision & scenario-building
  • Prototyping, concept development and validation
  • Lean market validation
Possible activities
  • UX/UI design and prototyping
  • Brand design
  • Interior design
  • Industrial and product design
  • Design and pattern library
Possible activities
  • Design system creation
  • UX design and development documentation
  • Pairing with development teams
  • Quality assurance activities (QA)
  • Agile usability testing and evolutive continuous improvement activities

Product & service design projects

Get in touch

Learn more about our product & service design and what we can do for your business.