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Sketchin

Launching the Italian smart mobility

We helped Eni conceive and launch a new car sharing service into the saturated Italian smart mobility market.

We helped Eni conceive and launch a new car sharing service into the saturated Italian smart mobility market.

Industry

Environment & Mobility

Year

2014

Client

Enjoy - Eni

The best way to get around in town

With Enjoy we helped ENI conceive a new idea of smart mobility: the business goal was to broaden the user base by offering the best way to get around the main Italian cities.

Outcome

We conceived the service by rethinking the idea of urban mobility and designing around the mobile application a whole consistent omnichannel experience.

registered users at launch
25K
active users
270K
rentals
1M