Why Design Futures?
Design Futures help organisations focus their vision towards ideal futures, envisioning their transition to becoming more resilient and ready to face a changing world.
Companies adopt methodologies and tools to read the market and anticipate changes that shift business models from product-centred to service-centred, from distance to proximity, and from exclusivity to inclusiveness. At Sketchin, we use them to help healthcare players respond to market challenges.
Using these tools to generate possible scenarios in a delicate and impactful sector like the healthcare system creates multiple benefits. It allows us to interpret signals and trends across the industry and society and identify the challenges that must be addressed.
The generality of these scenarios is understandable: policymakers whose approach and laws change from country to country drive the healthcare market, and there is no ordinary line. With Design Futures tools, we intercept sub-trend to create ecosystems where the regulatory component can be satisfied, generating solutions that offer the right compromise between what people want concerning their dynamic evolution and legislative feasibility. In this way, it is possible to look at the implications and help consider elements that are difficult to relate by following a more traditional process.
Designing forward over time allows us to see which change direction seems relevant, profitable, sustainable and ethical. These scenarios represent today's horizon: the future is not given but is progressively defined and built, starting from choices in the present.