

BIP Red is the Creative Technology Studio within BIP Group, which offers Intelligent Solutions for products and services, from concept to market launch.
We combine top design, technology, and cultural transformation expertise to drive change and enable simple, sustainable growth.

Founded in Switzerland in 2006, nowadays we are one of the biggest and fastest-growing design studios in Europe.
2006
Foundation
1 person
2007
Lugano Studio opening and creation of the first team
6 people
2015
Opening of San Francisco studio
27 people
2017
Opening of Milan studio
38 people
2019
Opening of Rome studio
116 people
Sketchin venues spread over three countries, working worldwide to solve different challenges by acting as one single being. Ideas, methods, design visions, and internal culture are the same no matter where we live or work.

Lugano

Milan

Rome

San Francisco

London

Zurich
Every team handles one project at a time. Service, interaction and visual designers, together with design and strategy directors, follow an end-to-end process all the way to engineers’ development. Multidisciplinarity is the added value that arises from our teamwork and results in a systemic approach to projects.
Now we are a large group, but there are still only a few layers in Sketchin. That’s why all of us are involved in the decision-making process, as active parts of continuous improvement based on strong values and endless iterations.

Our approach begins and ends with human experience. Teams work systemically, with a seamless, lean and smart approach, while considering all the system interconnections as an organic entity.
Together we can transform your business, design your next one or steer your sustainable future.


Sketchin is made of people, wherever they work and whatever they do. So we are also artists, illustrators, writers, chefs, magicians, musicians, travellers...

Luca Mascaro
Founder & President

Marco Tamburlini
CEO

Alessandro Galetto
General Manager Italy

Elena Zordan
General Manager Switzerland

Federico Rivera
Chief Design Officer & General Manager International

Alicia Zuliani
Executive Coordinator

Vincenzo Epifani
Executive Strategy Director

Samuele Pretini
Agile Coach

Mariko Flora
Lead Designer

Stefano Finocchi
Design Director

Andrea Caperni
Design Director

Giulia Ferraro
Designer

Sonia Andreoli
Office Manager

Paolo Panzuti Bisanti
Lead Designer

Fiammetta Maria Pia Marasco
Designer

Roberto Ranieri
Lead Designer

Matteo Rizzetto
Designer

Gabriele Demarin
Executive Design Director

Sacha Sergi
Lead Designer

Valentina Di Floriano
Designer

Andrea Parma
Designer

Roberto Cacace
Designer

Angelica Fontana
Design Director

Matteo De Santis
Designer

Gea Sasso
Designer

Domenico Scagliusi
Designer

Chiara Zanelli
Designer

Manuele Parola
Designer

Alberto Canuto
Agile Coach

Serena Tonus
Design Director

Federica Bardelli
Designer

Maria Grazia Cilenti
Design Director

Fabrizio Goglia
Lead Designer

Francesca Sirianni
Lead Designer

Edoardo Torda
Designer

Marco Palermo
Designer

Fabrizio Corace
Executive Strategy Director

Elisa Stefania Grasso
Designer

Daniela Duran Rodriguez
Designer

Stefano Greco
Lead Designer

Angela Capellupo
Administration

Diego Franzini
Lead Designer

Fabrizio Salmaso
Designer

Gabriele Broggini
Designer

Alex Cascarano
Executive Design Director & Head of Sketchin Immersive Design Practice

Francesca Maina
Designer

Zeno Tomiolo
Strategy Director

Alessandro Di Benedetto
Executive Design Director

Alessandro Tantardini
Lead Designer

Stefano Vetere
Lead Designer

Iarno Castellani
Executive Strategy Director

Martina Carta
Designer

Federico Nenni
Designer

Claudio Pustorino
Agile Coach

Stefania Berselli
Executive Design Director

Arianna Salvetti
Designer

Enrico Tedoldi
Design Director

Valentina Cascio
Lead Designer

Alberto Andreetto
Lead Designer

Francesca Frea
Designer

Alberto Conte
Lead Designer

Giulia Calabrese
Designer

Chiara Condemi
Lead Designer

Matteo Polato
Lead Designer

Federica Papa
Lead Designer