A fresh identity that targets simplicity

A storytelling that links together talents, science and history into a new website

A software to increase the machines efficiency

Project numbers

Artificialy needed to evolve its brand in order to reach an international audience, grow lead generation through digital touchpoints, stand out from other competitors with a unique and inclusive brand identity, and simplify the complexity connected with advanced technologies to make them more accessible. The project leads to a new brand identity that enhances the digital ecosystem, offering support in products and service sales aimed at optimizing industrial machines and production processes that can be personalized based on the final companies' needs.

Artificialy has evolved with a new brand identity that enhances the digital ecosystem and offers support for the sale of products and services aimed at optimizing industrial machines and production processes that can be customized according to the needs of end companies.

Artificialy helps companies improving their organization and making it more efficient, by boosting the production processes and creating predictive and diagnostic models to evolve the business.

A brand experience for the future of artificial intelligence

New brand identity

An easier search increase the leads

A clear, modular and recognizable offer

Just two steps to check out

Project Numbers

By redesigning the online experience, 24ORE Business School has evolved its visual image, simplifying the use of its website and increasing conversion.

A new hybrid learning experience

The challenge for 24ORE Business School was to rethink the educational ecosystem to deliver an all-around experience for the entire offering spectrum and provide a fluid use of physical and digital space.

Besides the research, we focused on redesigning the website to improve the visual identity, optimise the sales funnel, and improve the lead generation through a simplified profiling system, that helps people find the best training path.

In 14 weeks we completely re-designed the responsive 24ORE Business School website, integrating a new profiling and advanced search system. The onboarding process, including a Welcome kit for teachers, has been redesigned, together with the personal area, applying a new, distinctive and consistent visual identity.

Targeted tips for each pet parent

Simple and optimized navigation flows

A hub of services for engagement and loyalty

Enhancing the know-how of the experts

Arcaplanet's challenge in the short term was to enhance the brand with the redesign of the online platform, in order to increase conversion, purchase frequency and drive-to-store. In the medium/long term, however, the goal was to offer a seamless physical-digital experience through the creation of new services and the use of new technologies to offer personalized experiences.

The qualitative-quantitative research activity conducted through the study of Doxa reports, user interviews and usability tests of the as-is, was preparatory to the design of the UX & UI of the new platform and to the ideation of new services to evolve the experience.

In less than two months, a new value proposition was defined and a mobile first and responsive platform was designed to foster adoption, thanks to the optimized search of products and contents, to profile the user and his animal, optimize the steps of the funnel, and to enhance the brand and the loyalty program.

More than just an e-commerce: evolving the Arcaplanet platform to offer a 360° experience to pet parents.

A phygital ecosystem for the care of your animals

Designing a seamless experience

Exploring new businesses: from concept to launch

End-to-end product management

User-centered design

A unique and consistent brand experience

Bee the City is the new service powered by Cerved that helps customers and real estate agents better navigate all the phases of the purchase and sale process.

Bee the City, a new way of buying and selling a house - Sketchin Projects

Bee the City - Sketchin Projects

In order to expand and diversify its business, Cerved decided to expand its presence into the real estate market with the aim of simplifying and speeding up the experience of buying and selling a house. We guided them in the ideation and development of a one-of-a-kind product that allows Cerved to leverage its massive information assets.

In partnership with Vidiemme, we designed and developed an app which, thanks to a cloud console, is able to connect sellers and buyers, while providing them with customized services that simplify the process of monitoring the sale and purchase of houses, which are organized according to the neighbourhoods.

A new way of buying and selling a house

A data-driven new venture

Many maps, one experience

An Internet Box that listens to you

NeXXt digital experience

Alexa, how fast is my connection?

NeXXt is an expression of values

From experience to go-to-market

Together with Fastweb we have designed the foundations for the new generation of connectivity technologies and products: an Internet Box to be exhibited, designed from the customer experience to market launch, to evolve a rate offer into a real connectivity experience.

Together with Fastweb we have designed the foundations for the new generation of connectivity technologies and products: an Internet Box to be exhibited, designed from the customer experience to market launch, to evolve a rate offer into a real connectivity experience. By designing a seamless experience across multiple devices, we were able to leverage the opportunities of technology, integrating Amazon Alexa's capabilities into the connectivity ecosystem.

Fastweb NeXXt connectivity experience - Sketchin Projects

Fastweb NeXXt - Sketchin Projects

By developing an agile methodology, we remotely managed an entire working group to design the new generation of connectivity products: a main router, an internet extender, their visual identity and related packaging. By designing a seamless experience across multiple devices, we were able to leverage the opportunities of technology, integrating Amazon Alexa's capabilities into the connectivity ecosystem, adding value for every type of user.

Fastweb wanted to evolve a well tested Internet connection offering by introducing new innovative products, new analog and digital features, minimizing the impact on internal processes and creating an ecosystem for a premium end-to-end experience.

A connectivity experience for the NeXXt generation

The best connection speaks for itself

A digital and fluid experience

Evolving the service models

Deputy COO & Chief innovation officer - Locarno Film Festival

The new LLF website, flexible and modular

A future vision for the LFF app

We helped the most important Film Festival in Switzerland to evolve its digital experience and the ways of interaction offered to the Locarno public, with a digital-first approach.

We helped the most important Film Festival in Switzerland to evolve its digital experience and the ways of interaction offered to the public, with a digital-first approach.

Locarno Film Festival - Sketchin Projects

The beginning of 2020 made it clear that the 73rd edition of the Festival, in its traditional form, was at risk. However, the pandemic has accelerated a process for the definition of its long-term strategy that was actually already underway, with the aim of safeguarding its continuity and relevance on the international scene.

Locarno Film Festival was able to turn the challenge imposed by Covid-19 into an opportunity for improvement, evolving not only the digital experience of its touchpoints, but also its offering and the methods of interaction with the public.

We helped LFF strengthen the online presence and evolve it in a long-term perspective, redesigning the entire operating model and its whole digital ecosystem. New service models have also been designed to allow the Festival to be enjoyed both physically and digitally. 

A year long Festival

Transforming limits into opportunities

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New ways of working for collaboration and co-creation

Mastery and adoption of the design methodology

Investigating the real needs of the users

Joule Networking Lab at Castel Gandolfo

Together with Eni, we co-created an innovative training program dedicated to fostering the Italian entrepreneurial landscape. Through a Design Thinking approach, the structure of an innovative training program aimed at startups, young entrepreneurs and aspiring ones has been defined.

Eni Joule - Sketchin Projects

Eni asked us to co-create together a new training program dedicated to aspiring entrepreneurs, bringing its know-how as a multinational company.

Through a Design Thinking approach, the structure of an innovative training program aimed at startuppers, young entrepreneurs and aspiring ones has been defined. In fact, in order to design an unprecedented course, Eni decided to adopt a new approach to the project and a new methodology based on user research, allowing the identification of a specific target and a clear value proposition.

Two parallel training courses have been defined: one with a hybrid training approach consisting of both online and offline components; the other with a full distance approach. Both had the aim of offering new and highly engaging training experiences.

Moreover, the collaboration between Eni and Sketchin allowed the adoption of a new design methodology and new co-creation practices to guide the innovation processes within the teams.

Together with Eni, we co-created an innovative training program dedicated to fostering the Italian entrepreneurial landscape.

Design Thinking for the entrepreneurs of the future

An new journey at the service of the next italian entrepreneurship

Designing for uniqueness

Unveiling different perspectives

The Ledwall & the Totem

The Geowall

From the first insight to the last pixel

Silversea asked Sketchin to shape the contents, interactions and spatial attributes of the Basecamp, the most exclusive feature of the Silver Origin vessel. On board of Its newest and elegant cruise ship, specifically designed for the Galápagos, the Basecamp is an interactive space designed to enhance the experience of both guests and guides. 

The Silver Origin passengers can dive deep into the Galápagos Islands through immersive videos created with exclusive contents only available on board. Guests can play with the stories on the totem, see the insights they want to learn more about on the Ledwall and become familiar with the itinerary on the Geowall, a unique work of art specially designed and created for the Silver Origin.

Silversea redesigns the experience of traveling in the Galápagos on board the "Silver Origin", through an immersive experience that involves the passengers and makes them feel the uniqueness of the cruise.

A hi-tech basecamp for the Galápagos

Silver Origin Basecamp Interactive Space

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Built around people’s needs

Innovation is value + experience

Continuous improvement through user feedback

Design grows within

Design-driven complexity management

Sketchin helped Flowe provide its clients with a tool to achieve personal well-being and future goals, by educating them to manage their resources in a sustainable way.

Mediolanum Flowe - Sketchin Projects

To address generational transition, Banca Mediolanum decided to create a NewCo from the Bank aiming to approach Millennials and Generation Z target. To achieve this, it focused on aspects that are important to young people: eco-sustainability, personal finances management, social connections and having everything at hand.

As a result, a Benefit Corporation was created: Flowe. Through new technologies and taking advantage of the new PSD2 regulation it is able to provide new services beyond banking and new experiences starting from people’s needs; a lifestyle companion that, knowing its users, accompanies them in their daily lives and in their path of personal growth.

Flowe helps you achieve your personal well-being and future goals by teaching you how to manage your resources in a sustainable way.

Better payments, better being

Sustainable well-being beyond banking

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Banking today

A road to the next banking: 3 design pillars

Let me please introduce myself… I’m Amy

A relationship oriented to the existential goals of the person

Dynamic management of savings and investments

A true business partner

A new relationship with banking services and spaces

Sketchin's R&D team has designed a strategic foresight scenario to describe the future of banking in 2025, starting from trends in currently available technology and people's behavior. The bank's identity is transformed thanks to AI Agents, thus becoming a trustworthy partner for the financial, aspirational and business success of private and corporate clients.

The Future of Banking - Sketchin Envision

People's connection with their resources and with the entities that manage them  has changed in the last five years, disrupting the model of the relationship between customers and banks. 

The banking sector needs to change and evolve to face the challenges of the future and, specifically, to create services based on the success of the client and not on the exclusive interests of the banks themselves. 

Sketchin's R&D team conducted a strategic foresight activity on the industry based on a few stimulating questions: what form would they  take and what  would the services of a bank  founded on its clients' success be like? How could a relationship between the bank and its customers be sustainable, lasting and mutually satisfying? What kind of future do people's behaviours, the tools and technologies they use show us? 

We have developed a viable scenario that shows the features and the services that banks should get shortly by exploiting the current technology opportunities. 

Moving its identity from a mere service to an AI Agent, the bank becomes a trustworthy partner for private and business clients’ financial, aspirational and purpose-driven success. The transformation is reflected not only in the habits of customers of credit institutions and economic operators but also in the very way of understanding physical spaces and relationships. 

This research and development activity represents a humanized planning about a future experience: we aimed to define a possible and feasible path towards the future. 

We have built a feasible scenario to describe what  the future of banking is going to be like in 2025, by taking to the extreme the current technological opportunities and the behavioural shifts.

Amy, tell me more about the Future of Banking

2025, towards a new banking model

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Side-by-side development and design

A clear back-end structure tailored to the studio's needs

A fast site built with cutting-edge technologies

Sketchin collaborated with AMDL in the redesign and release of the website, converting the new AMDL CIRCLE brand into interactions and design solutions, while interpreting the needs of its different users.

AMDL CIRCLE - Sketchin Projects

The project represented the conjunction of two design perspectives, Sketchin and AMDL CIRCLE. This condition allowed us to develop a valuable dialogue about the role of design and its impact on people's lives.

We co-organised and participated to a series of events where we created the space for discussions on this topic. 

For “human2human”, the very first event we organised, we invited Michele De Lucchi to give a speech about Earth Stations, a concept for future architectures. We also attended the “Mind, Body and Food Hackathon”, organized by AMDL, where we teamed up with professionals from every part of the world to design innovative solutions for spaces.

Sketchin has collaborated with AMDL in the redesign and release of the website, converting the new AMDL CIRCLE brand into interactions and design solutions, and interpreting the needs of the different users of the new platform.

The AMDL CIRCLE website is a radical and contemporary experience of interactions and design solutions.

A design dialogue for a new web experience

Riding a  design dialogue

Signals for a changing region

The future is a matter of vision

Sketchin collaborated with BAK to the new mobility for alternative futures of Lugano 2040.

Sketchin Bak Lugano Moves 2040 - Sketchin Projects

Designing for the long-term future affects the way we, as a society, take strategic decisions for today: design plays a key role in understanding the social, economic and political implications of complex systems - as the cities are - by building scenarios and envisioning possible futures. It defines the transition towards a preferable and more sustainable future to improve quality of life and change social behaviors accordingly.

We tried to envision a desirable future for Lugano - our hometown in Southern Switzerland - and its context, by taking inspiration from the Transition Design approach and developing a scenario for mobility infrastructure to show how the city can look like in 2040.

The scenarios we have proposed show how it is possible to make choices that strive for the best possible future for citizens, by considering the currently existing technologies and starting the debate within the Region, thus creating awareness and gathering strategic public and private partners. 

We envisioned a new character for mobility in the city of Lugano and the Region nearby, by interpreting the weak signals in society, business and technology and by using design as a leverage to exploit opportunities.

New mobility for alternative futures

A future envisioning project

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One key for multiple services

A visual system to feel at home

A friendly and trustworthy voice

We helped City Pop in the digital evolution of their micro-living service, to make guests’ stay as pleasant as possible.

Artisa City Pop micro-living - Sketchin Projects

City Pop is a micro-living service, born in Switzerland in 2019, that offers an innovative lifestyle concept for those students and workers that need a fast housing solution, without compromising comfort. 

Through a single multifunctional app, City Pop allows users to smoothly manage their entire living experience, from booking to check-out, in a fully digital way.

Following an end-to-end experience analysis, we designed the digital access to individual services through the app, evolving its information architecture and interaction flows. We then developed the new brand identity, providing all the visual guidelines of the service, and defining the tone of voice for all communications to the user. Finally, development support materials were produced, such as the design library, the high fidelity navigable prototype and the functional requirements of the app.

The living experience of the future, just a tap away

Micro-living, made smart

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The company itself  is the project

Consistency over the whole experience

Design to the code

Design Studio Injection

Supporting Cerved in the adoption of a design-driven and user-centric approach, to transform its data business into customer-related services.

Cerved data experience - Sketchin Projects

In 2016 Cerved started a deep process of company transformation, driving technology and service innovation into the Business Information field.

The adoption of a design-driven and user-centric approach helped Cerved to detect a new business opportunity: to transform its data business into customer-related services.

A profound transformation has involved the entire company identity: from the employees to the operations, till the offering. We led the design of cutting edge products like Credit Suite, Collection Score App, and Silos Credit Desk.

A service company evolution in data-products sales.

From sheer data to product experience

Evolving into a service-centric company

New business by design

Full digital, beyond the energy consultants

Quality end-to-end

Radical brand and visual consistency

Applying design thinking and lean experiment methodologies with Repower to define and launch a full digital energy offering for small-medium business clients.

Repower full digital - Sketchin Projects

Repower initially approached the project as a redesign of its digital touchpoints, however during the assessment and research phase, a brand new set of opportunities for the SO-HO (Small Office - Home Office) target emerged.

Repower created a brand new business line and co-designed with us the value proposition of this new offering dedicated to the SO-HO clients, to deliver them a full digital, seamless end-to-end experience.

Repower used design thinking and lean experiment methodologies to define and launch a full digital energy offering for small-medium business clients.

New energy with a full digital offering

From the touchpoint to the value proposition

Delivering design value in its wholeness

User research nurtures human-centered design

Technology is an enabler

Design practices are a collaborative tool

Towards a consistent relationship with the Institutions

We helped our client structure the transition towards a system of public services designed around the citizens and stakeholders’ needs, giving birth to a brand new CX Management unit.

Public Company CX Management - Sketchin Projects

Our client provides IT consulting services for the Italian Public Administration, thus designing and developing the technological core of services used by millions of Italian citizens, significantly determining their quality of life and work.

By introducing customer experience management methodologies, we defined a brand new business unit - the Customer eXperience Management Unit - together with a path for renovation and development of public products and services, creating a consistent relationship between Citizens and Public Administration.

The Customer eXperience Management (CMX) Unit has been defined and set up to steer a new digital transformation of the company. The main objective of this unit is to develop new human-oriented services of products for citizens and internal stakeholders, such as public officers. 

The Unit, well-rooted in the organizational structure, has been created from scratch and we went along with the client helping them define the internal culture, the tools and practices that suited best, the key figures involved as well as outlining the hiring process. The CMX unit serves as an internal lab and a strong point of contact with the Italian design community. 

We are also supporting the client in the development of various types of priority projects as a workforce, thus enhancing the unit's value delivery while also ensuring the dissemination of the design practices within the company and the consistency of the outcomes.

We helped our client structure the transition towards a system of public services and institutions designed around the citizens and stakeholders’ needs, giving birth to and growing a brand new corporate unit.

For a Public Administration that actually serves citizens

Shaping the organizational model around people

Mapping the future experience

As above, so below

From a service blueprint to an actionable backlog

Sketchin helped Enel to transform the retail service into an inclusive, zero-stress, and customer-centric experience.

Enel customer experience - Sketchin Projects

At the beginning of 2017, Enel started a broad process of digital transformation to redefine its offering and the internal structure charged to deliver it. The project goal was to upgrade the retail experience from a full customer-centric perspective.

Since 2006 we turn business challenges into valuable experiences for everyone. Digital, physical and virtual projects.