Sketchin

Hybrid Retail Experiences

We live in an age of continuous retail transformation: shifting behaviors, emerging technologies, and new cultural values. Today’s consumers expect immersive, personalized, and sustainable experiences.

A designer sitting in a modern store.

What is changing and why it matters

The retail industry is undergoing a profound transformation, driven by always new consumer expectations and behaviors.

We identified four key trends that are reshaping the relationship between brands and their customers. Understanding these dynamics is essential to design meaningful, future-ready retail experiences.

  • From transactional to emotional
    Consumers expect brands to create emotional connections and reinforce identity through memorable, value-driven experiences.
  • From personalization to hyper-personalization
    AI and data-driven strategies are now essential to meet expectations for individualized journeys and context-aware interactions.
  • From convenience to immersion
    Retail spaces are evolving into interactive stages—where seeing, trying, and sharing become central to the customer experience.
  • From awareness to activism
    People reward brands that embrace environmental and social responsibility, seeking transparency, inclusivity, and purpose in every touchpoint.

It's all about designing the full experience.

We guide forward-thinking brands in navigating this change.

Every touchpoint between brand and customer is a chance to create meaningful experiences. Retail environments no longer exist solely to drive sales; they build trust, communicate positioning, and stage the brand’s promise. In this scenario, design governs the balance between form, function, and impact.

A person making an electronic payment via smartphone.
Motorola store interior.

Our strategic framework

01.

Brand

Define a strong and authentic vision that resonates with users.

We craft brand strategies that connect emotionally and consistently communicate core values across all touchpoints reinforcing positioning and customer loyalty.

Key actions
  • Build a brand your customers can’t resist
  • Find out how customers really see you

02.

Products and Services

Design inclusive, integrated ecosystems that connect people, spaces, and services.

We craft fluid strategies that align physical and digital channels merging
e-commerce with store design, events, and memorable experiences.

Key actions
  • Every store is different, yet unmistakably yours
  • You set the one and only shopping experience
  • Welcome everyone, wherever they are

03.

Customer Experience & Channels

Create seamless, unified journeys across platforms and moments.

We design experiences that are consistent, intuitive, and emotionally engaging enhancing interaction quality across physical, digital, tactile, and immersive environments.

Key actions
  • Turn every channel into a profit engine
  • Turn AI into your competitive edge
  • Spatial commerce is more than a buzz

04.

Processes, Tools & Ops Model

Enable operational excellence and scalability.

We optimize internal processes, integrate smart tools, and empower teams—removing friction, improving communication, and accelerating value delivery.

Key actions
  • Equip, engage and elevate your sales force
  • Eliminate friction, elevate satisfaction
  • Drive your content at the speed of business

01.

Brand

02.

Products and Services

03.

Customer Experience & Channels

04.

Processes, Tools & Ops Model

Define a strong and authentic vision that resonates with users.

We craft brand strategies that connect emotionally and consistently communicate core values across all touchpoints reinforcing positioning and customer loyalty.

Design inclusive, integrated ecosystems that connect people, spaces, and services.

We craft fluid strategies that align physical and digital channels merging
e-commerce with store design, events, and memorable experiences.

Create seamless, unified journeys across platforms and moments.

We design experiences that are consistent, intuitive, and emotionally engaging enhancing interaction quality across physical, digital, tactile, and immersive environments.

Enable operational excellence and scalability.

We optimize internal processes, integrate smart tools, and empower teams—removing friction, improving communication, and accelerating value delivery.

Key actions
  • Build a brand your customers can’t resist
  • Find out how customers really see you
Key actions
  • Every store is different, yet unmistakably yours
  • You set the one and only shopping experience
  • Welcome everyone, wherever they are
Key actions
  • Turn every channel into a profit engine
  • Turn AI into your competitive edge
  • Spatial commerce is more than a buzz
Key actions
  • Equip, engage and elevate your sales force
  • Eliminate friction, elevate satisfaction
  • Drive your content at the speed of business

We worked on 50+ international retail projects

Over the last 3 years we have been involved in different types of retail stores belonging to different industries in Switzerland, Italy, Spain, US, UK, Germany, Poland, China, United Arab Emirates.

Lenovo
Motorola
Kerakoll
Fendi
Flos
Cassina
Benetton
MediaMarkt
Eataly

Ready to define the future of retail?

To support this transformation, we’ve developed 9 dedicated programs designed to help our clients tackle today’s retail challenges and accelerate growth.

Each program is crafted to deliver measurable impact, offering targeted tools, unique experiences, and tailored strategies across brand, services, channels, and operations.
Let’s build the next generation of retail together.