We join companies and organisations in exploring their future, anticipating possible challenges. By using Design Futures and Transition Design methods we exploit emerging technology opportunities to drive strategic change in viable and sustainable ways.
The future itself does not exist, it is a possibility that may or may not happen. Instead, the challenges that await us in the future are clear: climate change, unequal access to resources, energy scarcity and exponential market-transforming technologies. Businesses, individuals and society are faced with a spectrum of contingencies, some of which are practically certain, some probable and some still unlikely.
We use different approaches, methods and tools to develop and explore possible futures. Design Futures, Speculative Design, Design Fiction, Participatory Futures, Transition Design: all allow us to analyze the future starting from the first transformation signs. These are already present and allow us to steer change along the most desirable trajectories.
We observe reality, identify signals, drivers, technological and regulatory changes, study and analyze forecasts to visualize possible futures (foresight) that transform the market, industry and socio-economic environment. We do not simply observe and decode phenomena but add traditional forms of analysis using the lens of statistics, economic analysis and sociology to identify a space of opportunity within the complexity and select the most relevant trajectories of change. We anticipate knowledge, not the future itself.
Along a participatory and collaborative path conducted with all stakeholders - businesses, communities, experts, end-users - we shape a variety of future scenarios to exemplify different strategies, behaviours and hypotheses to immerse oneself in a possible tomorrow, experiencing it in advance, feeling it, creating an empathic relationship with it. We prototype products, services, environments and experiences that give rise to potential futures that enable a wider, mindful, focused debate.
We turn hypotheses into actions. But there are many ways to carry out potential, sometimes they exclude one another, sometimes they shape multi-layered initiatives: using information from the future to design products and services we are already producing today, creating long-term strategies and roadmaps to move individuals and organizations towards a desirable future, or nurturing public debate to transform opinions and priorities.
We observe reality, identify signals, drivers, technological and regulatory changes, study and analyze forecasts to visualize possible futures (foresight) that transform the market, industry and socio-economic environment. We do not simply observe and decode phenomena but add traditional forms of analysis using the lens of statistics, economic analysis and sociology to identify a space of opportunity within the complexity and select the most relevant trajectories of change. We anticipate knowledge, not the future itself.
Along a participatory and collaborative path conducted with all stakeholders - businesses, communities, experts, end-users - we shape a variety of future scenarios to exemplify different strategies, behaviours and hypotheses to immerse oneself in a possible tomorrow, experiencing it in advance, feeling it, creating an empathic relationship with it. We prototype products, services, environments and experiences that give rise to potential futures that enable a wider, mindful, focused debate.
We turn hypotheses into actions. But there are many ways to carry out potential, sometimes they exclude one another, sometimes they shape multi-layered initiatives: using information from the future to design products and services we are already producing today, creating long-term strategies and roadmaps to move individuals and organizations towards a desirable future, or nurturing public debate to transform opinions and priorities.
