We helped Strands to Rethink its brand identity and positioning, increasing the effectiveness of the offer to face the continuous development of the market.
We helped Strands to Rethink its brand identity and positioning, increasing the effectiveness of the offer to face the continuous development of the market.
Fintech & Insurtech
2022
Strands
Strands aim to revolutionise its market positioning through a new business and product strategy. Through three collaborative sessions, we evolved its features-centric approach into a visionary Service Provider that will inspire banks and their customers thanks to engaging stories and concrete data showing their solutions' impacts.
We designed a new consistent Brand identity to communicate the Strands values. The website and the company profile are now expressions of a strong design strategy, that includes new positioning and solid design guidelines for future evolutions.
The research activity has been carried out to identify the key customers that might be interested in Strands products offering.
These personas helped us to define the new future vision of Strands.
"Product for bank, designed for people"
it is the new claim that guided the redesign of the website where we combined the human touch with the tech side of the company.
Thanks to our support, Strand has adopted a new way of communicating products, services and brand philosophy.
The human factor is emphasised by speaking to the customers first, instead of communicating its solutions to banking institutions or purchasing departments.
This paradigm shift supports a relationship based on empathy and trust, between the brand and customers.
We revolutionised Strands' communication strategy to differentiate ourselves from the competitors. It was chosen an eye-catching, original and clean graphic solution to ensure a connection to the brand and its purpose. Graphic artefacts are distinctive elements, suggesting Strands' connection to the tech world, communicating a sense of modernity, without ever sacrificing the accessibility of each graphic and typographic element.
A single visual identity across all the touchpoints
Another challenge was to make visual assets scalable to every physical and digital touchpoints, keeping the coherency to the new strategic positioning and the related tone of voice. We created assets, layouts, and templates the digital and web experience, extending every graphic element to the new Strands Company Profile Document as well, ensuring 360-degree visual consistency.
We also realized a Design System with the peculiarity of being scalable and adapted for all kinds of needs while respecting the standard of Atomic Design.
It is a key solution for Strands to make seamless all the designed experiences across all expected channels and touchpoints.
Thanks to our support, Strand has adopted a new way of communicating products, services and brand philosophy. The human factor is emphasised by speaking to the customers first, instead of communicating its solutions to banking institutions or purchasing departments. This paradigm shift supports a relationship based on empathy and trust, between the brand and customers.
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