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Sketchin

A one-to-one experience beyond books

Helping DeA Scuola enhance the school's experience of students, parents and teachers with a new digital ecosystem.

Helping DeA Scuola enhance the school's experience of students, parents and teachers with a new digital ecosystem.

Industry

Media & Entertainment

Year

2018

Client

DeA Scuola

Towards a new era of education

We are at the end of an educational era designed for the 3rd industrial revolution. The educational system, schools, teachers and students are struggling to cope with the opportunities given by technology and digital tools.

DeA Scuola is the educational sector branch of DeAgostini, a publishing company founded in 1901. To accomplish the goal of creating a new educational paradigm, DeA Scuola started from the user experience, redesigning the service in order to enhance the whole ecosystem, and make it simple, complete and accessible.

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Outcome

DeA Scuola wanted to improve the experience of three very different kinds of users.
A brand new content ecosystem has been created by customizing and redesigning their website: the result is a more straightforward service, with consistent and accessible products through every platform and from every type of device.

unified systems
5
envisioned tools and services
27
design library elements
300+

One school, many educational paths

In the initial stages of the project, we have interviewed teachers, parents, students and agents to understand the level of digitalization in schools and how they choose textbooks and activate their digital versions, how they prepare lessons and homework, how teachers conduct lessons and prepare tests to evaluate the students.

All the information collected, together with those received by DeA Scuola, helped us to design a service blueprint to define the new shape of the experience offered to the three main targets: students, parents and teachers.

Personalized navigation experience

We have conceived a navigation pattern tailored to the need of each cluster of users starting directly from the homepage so to provide the different targets with only relevant content, news and tools, give particular visibility to frequent actions (e.g. activate books) and ensure access to the main touchpoints of the DeA Scuola ecosystem.

Search made easy

Thus we have enhanced the search tool within the entire DeA Scuola catalogue and the ecosystem of related content so that everyone could easily and precisely reach the right information. We have also conceived diversified searching paths for each target, discipline and school level.

A book is not only made of paper

A book is not merely a book, it’s the starting point of an educational system that is made by a set of digital resources and tools that expand its educational potential.

Teachers and students can benefit from this ecosystem to broaden the opportunities and define a personalized and flexible learning framework tailored to the students’ skills and needs.

Book sites

Every book has its own website: the main access point to its related contents and resources. Its layout and structure are consistent with the physical copy, and resources – such as exercises or tools for the teacher – follow the chapters structure to ensure a unique learning experience across every touchpoint.

Personal area

Every user has its own personal area that represents the entire spectrum of opportunities tailored to its needs:

  • Teachers can have access to all the books they have chosen as well as the virtual classrooms, the tools to create tests and prepare the lessons, and the training courses opportunities.
  • Students can access their books and the related digital resources and take advantage of a tool that helps them doing their research homework.
  • Parents can activate the digital resources on behalf of their kids and browse through the books their children use at school.

All the bricks in the wall

DeA Scuola enriches their offer and present new tools very often; they should be autonomous in updating their catalogue and creating their future services.

By creating a design library, using atomic design methodologies and responsive design, we have created a catalogue of 300+ ready-to-implement components: colors, typography, icons, buttons, form fields, cards, etc., each with its own variations and a series of application and maintenance rules.

A Design System ensures the consistency of the design on every touchpoint. Above all, it means being able to design regardless of the specific channel to ensure relevance in any context.

ready-to-implement components
300+

In the DeA Scuola ecosystem a book is not merely a book anymore. It’s the starting point of an educational system that is made by a set of digital resources and tools that expand its educational potential.

Project numbers

designers in the Sketchin team
5
UX engineers involved
Two
people involved
20+
co-design workshops
Three
external partners
Two
interviews with teachers, parents, students and agents
20+
ready-to-use components
300+