We have designed an experience in line with the principles of the “Future Friendly Web”: increased importance and focus on content, a fluid experience, simplification, reduced cognitive demand on users, mobile first, orbital content and device/channel-free use. Each news item must be accessible anytime and anywhere, as it responds to the specific information needs of its readers rather than to hierarchical or time-related requirements.
Furthermore, the introduction of a soft categorisation of content by story has allowed us to create more pertinent, relevant and vertical categories, with an impact on both usage and the sale of advertisement spots.