Turning on a digital-first media offering

A full brand system has been designed for each one of the new digital products, complete with visual and video guidelines to ensure the easiest possible implementation and application.

The modern and informal tone of voice allows the different brands to coexist into a multi-channel landscape, while also being able to speak to different targets.

Through collaborative design-driven methodologies, we defined a coherent orchestration of contents and editorial strategy, for and across all products.

The new RSI strategy guarantees the immediate recognition of the digital products while maintaining consistency with the rest of the content ecosystem.

For each product, we were able to streamline and rationalize the different formats that would need to be produced, providing assets, demos and guidelines to ensure a consistent, efficient and timely output by anyone: the use of the templates enables each person to take part to the production and easily create any digital content. Furthermore, all the existing materials stored in the archives have been enhanced and adapted to the new value proposition.