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Sketchin

Turning on a digital-first media offering

RSI bet on 3 digital-first thematic channels to reach a new customer base.

RSI bet on 3 digital-first thematic channels to reach a new customer base.

Industry

Media & Entertainment

Year

2017

Client

RSI

A digital-first untraditional value proposition

In an ever changing and more digital-oriented landscape where people’s way of using and enjoying content is constantly evolving, RSI (Radiotelevisione Svizzera di lingua Italiana) needed to integrate its traditional broadcasting channels with a new touchpoint able to reach its emerging digital audience.

Thus three core products were selected as pilots to create and experiment a new editorial and digital content strategy, to initiate the transition towards a new digital era for RSI.

Outcome

Three digital platforms (Cult+, Spam, Sport) have been designed following a cross-media storytelling and interaction pattern according to the habits of the social network audience, thus favoring a non-linear use of micro-contents.

full digital products created
3
users impacted
75K

New distinctive digital product brands

A full brand system has been designed for each one of the new digital products, complete with visual and video guidelines to ensure the easiest possible implementation and application.

The modern and informal tone of voice allows the different brands to coexist into a multi-channel landscape, while also being able to speak to different targets.

A consistent strategy
 to orchestrate contents

Through collaborative design-driven methodologies, we defined a coherent orchestration of contents and editorial strategy, for and across all products.

The new RSI strategy guarantees the immediate recognition of the digital products while maintaining consistency with the rest of the content ecosystem.

Ready for production

For each product, we were able to streamline and rationalize the different formats that would need to be produced, providing assets, demos and guidelines to ensure a consistent, efficient and timely output by anyone: the use of the templates enables each person to take part to the production and easily create any digital content. Furthermore, all the existing materials stored in the archives have been enhanced and adapted to the new value proposition.

RSI switched-on 3 digital-first thematic channels with dedicated and consistent branding, and its editorial staff has become solid about programs customization thanks to visual guidelines and animated templates.

Project numbers

designers involved
8
stakeholders involved
70+
ready-to-use templates
100+
automated content creation processes
Five