There are plenty of companies worldwide that have chosen SAP to manage their Operations and Customer Services. The solutions SAP offers are various and try to solve the needs of a large number of B2B entities: from the aerospace industry to healthcare, from sport to telecommunications. In such a complicated scenario, finding the right solution for each need is not always easy. SAP sales force and the client might get lost when facing the choice.
That’s why SAP asked us to redesign their cloud configurator; a tool to support its clients — middle managers looking for software solutions to enhance the efficiency of their divisions — and the sales force in exploring its offer. The existing tool had serious usability issues and required a heavy cognitive load to be understood; it implied a pre-existing knowledge of the SAP offer and was not very pleasant to use.
The goal was clear and challenging: 4 weeks to develop a unique solution to turn the company-centred communication approach into a user-centred one. The new cloud configurator had to easily frame the B2B clients’ needs and, in doing so, become a source of qualified leads and actual support for the sales force.