Thanks to the huge knowledge gained (field research, interviews with users and local professionals, observation, routes’ exploration), we were able to identify the dynamics which encourage people to use the trails in Ticino. Some important insights emerged from this: for example, contrary to expectations, the main users of the service are not (only) experienced hikers, but also families, the elderly, local residents and many daily visitors.
This confirmed that there is a huge pool of potential users, and each one has a different range of expectations, needs and tastes to satisfy. Another interesting fact is about how the trails are used: it became clear that people often organize an excursion when they are already on site, or even that they start a walk just for the sake of it, unaware that they are on a trail. Therefore offering tourists in-depth discovery opportunities throughout the end-to-end cycle of the experience is of paramount importance.