Volkswagen FS needed to validate and measure the customers and prospects’ propension to purchase a car insurance, bundled with three different mobility service-packs, based on the customer’s car model and the related financial plan.
A lean experiment on mobility customers
Testing, measuring and validating customer’s purchase propension of mobility bundle.
Through a dedicated landing page for targeted customers, we gathered and validated several insights to determine which insurance products bundle appeal more, thus setting the basis for an extended retention program.
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