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Sketchin

A lean experiment on mobility customers

Testing, measuring and validating customer’s purchase propension of mobility bundle.

Testing, measuring and validating customer’s purchase propension of mobility bundle.

Industry

Environment & Mobility

Year

2017

Client

Volkswagen Financial Services

Tailoring the car insurance online

Volkswagen FS needed to validate and measure the customers and prospects’ propension to purchase a car insurance, bundled with three different mobility service-packs, based on the customer’s car model and the related financial plan.

Outcome

Through a dedicated landing page for targeted customers, we gathered and validated several insights to determine which insurance products bundle appeal more, thus setting the basis for an extended retention program.

customers tested
300+
click-throughs on main call-to-actions
200+
overall retention rate
20%