We systematically scan society, the market and the media for signs that could help us anticipate less likely futures, to sniff out transformations before they are revealed to everyone. We identify current trends and, by tracing their cause, we analyze their speed of development and look for patterns to anticipate their potential impacts on human life.
We use design tools and techniques to interpret and seek solutions to the challenges that consumers, citizens, markets and the planet will have to face over the next 10 to 20 years. We use a divergent and multidisciplinary approach to pierce the veil of opinion and identify the dynamics that are moulding the future.
We do not simply observe emerging phenomena, but add traditional forms of analysis using the lens of statistics, economic analysis and sociology. Exploration allows us to identify a space of opportunity within complexity. We anticipate knowledge, not the future itself.