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Sketchin

A brand experience for the future of artificial intelligence

Artificialy helps companies improving their organization and making it more efficient, by boosting the production processes and creating predictive and diagnostic models to evolve the business.

Artificialy helps companies improving their organization and making it more efficient, by boosting the production processes and creating predictive and diagnostic models to evolve the business.

Industry

Technology

Year

2021

Client

Artificialy

New brand identity

Artificialy needed to evolve its brand in order to reach an international audience, grow lead generation through digital touchpoints, stand out from other competitors with a unique and inclusive brand identity, and simplify the complexity connected with advanced technologies to make them more accessible. The project leads to a new brand identity that enhances the digital ecosystem, offering support in products and service sales aimed at optimizing industrial machines and production processes that can be personalized based on the final companies' needs.

Outcome

Artificialy has evolved with a new brand identity that enhances the digital ecosystem and offers support for the sale of products and services aimed at optimizing industrial machines and production processes that can be customized according to the needs of end companies.

shorter setup times by up to
80%
reduced production time of
20%
improvement of products production quality
20%

A fresh identity that targets simplicity

Artificialy new brand identity is based on dynamism, simplicity, and neutral tones with color accents. The logo design adds value to the current name and payoff while bearing in mind its scalability on mobile devices and brand applications on digital channels. The visual identity was conceived starting from few abstract elements, studied in-depth, that could communicate clearly to a broader and technically immature target.

A storytelling that links together talents, science and history into a new website

From the visual identity, we designed several brand specific applications, among which a showcase website that thoroughly present Artificialy business and values. Through a simple and direct storytelling, a dynamic interface, and an empathetic mood, thanks to the use of images picturing people and nature, we communicated the main cultural and technological topics of the brand, embracing the challenge of making the complexity of AI clear and emotional.

A software to increase the machines efficiency

Besides the brand evolution, we designed the interface of a software capable of supporting companies to reduce the setup time of their industrial machines, thanks to advanced algorithms of artificial intelligence. The interface was conceived in a simple and intuitive manner, reducing the setup steps, the cognitive effort and offering immediate support to the operator through short how-to guides, that provide hints and suggestions for a correct use.

The interface has been conceived in a simple and intuitive way reducing the configuration steps, the cognitive effort and offering an immediate support to the operator through short "How to" to give indications and suggestions for a correct use.

Project numbers

weekly iterations
8
designer of the Sketchin team
1/2
release of a product customizable by any company
1
release of a responsive corporate website in less than 3 months
1
product and website mockups
50
elevator pitch
1
brand animations and applications
10