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Sketchin

Brand experience & identity

We design brands to make them recognisable within all experiences.

Sketchin Services, Brand experience & identity - Ticino Turismo Hike

We define brand strategy and identity, as well as each individual moment the brand comes into contact with people. We infuse brand values into all interactions, products and services, to make the perception of the brand consistent and powerful at every stage of the experience.

Beyond visual identity

We help our clients define a distinctive brand identity for their company, its products and its services. Going beyond the visual dimension, we develop the best strategy and transfer it into every brand-person interaction. 

By designing the experience as a whole together with its visual and communication aspects, we can make a brand unique and effective on every touchpoint. The strategy starts with the brand promise and through storytelling enhances the brand's principles and values, highlighting emotional aspects and creating a consistent distinctive behaviour across all channels.

Main customers

Artificialy
Ticino Turismo
Fastweb
Bioma
AMDL Circle
Dea Scuola
AET Azienda Elettrica Ticinese
FC Internazionale
Benetton
RSI
Corriere del Ticino
Artisa Group

Our program

01.

Defining brand identity

We work together with organisations and end customers to understand what makes the brand unique. We explore and shape all aspects of distinctiveness: from positioning, values, visual identity, pitch, to the details of what people should feel at every single interaction with the brand. We break the narrative down into consistent individual elements that can be applied in any context.

Possible activities
  • Brand experience assessment
  • Brand exploration workshop
  • Brand principles definition
  • Brand behaviour design
  • Identity & tone of voice definition
  • Brand manifesto

02.

Making identity a strategic asset

We define brand strategy across all digital, physical and hybrid channels. We examine every single micro-interaction and create consistency and memorability for each one of them. We develop prototypes to apply the brand in all the shades needed to stand out and be consistent across all different touchpoints.

Possible activities
  • Omnichannel brand experience definition
  • Micro moment valorization
  • Mockup and brand application
  • Signature brand moments definition
  • Detailed design of single brand moments

03.

We create design systems and evolved guidelines

Having defined the concept, we translate it into usable and effective items to be applied across all channels. We evolve the brand manual beyond traditional standards of individual elements and identity. We create and integrate advanced design systems capable of aggregating all brand applications.

Possible activities
  • Final items creation ready for production
  • Brand guidelines and manuals creation
  • Design system creation and maintenance

01.

Defining brand identity

02.

Making identity a strategic asset

03.

We create design systems and evolved guidelines

We work together with organisations and end customers to understand what makes the brand unique. We explore and shape all aspects of distinctiveness: from positioning, values, visual identity, pitch, to the details of what people should feel at every single interaction with the brand. We break the narrative down into consistent individual elements that can be applied in any context.

We define brand strategy across all digital, physical and hybrid channels. We examine every single micro-interaction and create consistency and memorability for each one of them. We develop prototypes to apply the brand in all the shades needed to stand out and be consistent across all different touchpoints.

Having defined the concept, we translate it into usable and effective items to be applied across all channels. We evolve the brand manual beyond traditional standards of individual elements and identity. We create and integrate advanced design systems capable of aggregating all brand applications.

Possible activities
  • Brand experience assessment
  • Brand exploration workshop
  • Brand principles definition
  • Brand behaviour design
  • Identity & tone of voice definition
  • Brand manifesto
Possible activities
  • Omnichannel brand experience definition
  • Micro moment valorization
  • Mockup and brand application
  • Signature brand moments definition
  • Detailed design of single brand moments
Possible activities
  • Final items creation ready for production
  • Brand guidelines and manuals creation
  • Design system creation and maintenance

Brand experience & identity projects

Slow tourism with social virtue
Case studyCooperativa Area
Feeling the product
Case studyUnited Colors of Benetton
A constant conversation between fans and clubs
Case studyFC Internazionale Milano