Bioma is a Swiss firm that creates products for Agriculture and Zootechnics, in particular fertilisers and pesticides produced without the use of organic chemicals and by applying a biological process instead. The provocative decision to adopt a biology-driven approach represents a paradigm shift, an ethical choice that aims to restore the balance in the soil ecosystem.
Bioma applies its proprietary Geolife® technology to create its products. The brand is already well known in Mexico, where it started, and is now spreading in Europe as well, although it suffers from the fact that the term is quite common.
“A biome /ˈbaɪoʊm/ is a community of plants and animals that have common characteristics for the environment they exist in. They can be found over a range of continents. Biomes are distinct biological communities that have formed in response to a shared physical climate. “Biome” is a broader term than “habitat”; any biome can comprise a variety of habitats.“
The firm has its own salesforce and directly takes care of its sales strategy. Company representatives and consultants promote the products directly to farmers and oenologists, so a consistent and effective communication represents a crucial point in the policy of the company.
Bioma asked us to redesign its brand and communication strategy to improve its capability to spread its values, especially in the zoology and oenology fields.Visit website