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Sketchin

Experience design

Shaping superior quality experiences for people, communities and markets.

Sketchin services, Experience design - Flowe app interface, offers new services beyond banking and new experiences that allow you to plan your future

We design meaningful, distinctive and inclusive experiences that exceed people's expectations. Together with our clients, we shape ecosystems of effective and valuable products and services to meet the unique needs of different user groups and stakeholder goals.

United for lasting value

Together with business stakeholders, technology departments, operations and users we visualise and design new omnichannel experiences. We collaborate with our clients to explore innovative systemic solutions and embrace feasible change.

Our approach is agile, iterative-incremental and systemic; we put people, their needs and expectations at the centre of our design process. The end-to-end experience we create is a combination of product and service thinking, brand experience, technological expertise and data analysis aimed at delivering lasting value.

Main customers

Enel
FC Internazionale
Sky
Ticino Turismo
Lenovo
Cerved
Benetton
La Gazzetta dello Sport
Nexi
Fastweb
Banca Mediolanum
Locarno Film Festival
RePower
Corriere del Ticino
Paul & Shark
CheBanca!
Sap
Mondadori
ParkinGo
AMDL Circle
Silversea

Our program

01.

Defining the scope

We conduct in-depth qualitative and quantitative research to explore existing contexts and understand the behaviours and expectations of the people who live in them, in order to identify development opportunities for the experience.

Possible activities
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business need definition
  • Value proposition definition

02.

Designing for experience

Together with project stakeholders, we conceive the new end-to-end experience and the ecosystem of products and services that comprise it as an open, shared and participatory process.

Possible activities
  • Exploration and generative workshops
  • Design strategy and principles definition
  • Design vision and scenario building
  • Product and services ecosystem definition

03.

From design to market

We work on an end-to-end basis so that everything we design can be implemented and made real. Our projects take into account system variables and constraints to define a design language that can be applied in its totality, testing and validating each choice to ensure maximum quality right through to development.

Possible activities
  • Design language definition
  • Rapid prototyping and Proof of Concept (POC) creation
  • Usability testing and lean experiment validation
  • Tech and feasibility assessment

01.

Defining the scope

02.

Designing for experience

03.

From design to market

We conduct in-depth qualitative and quantitative research to explore existing contexts and understand the behaviours and expectations of the people who live in them, in order to identify development opportunities for the experience.

Together with project stakeholders, we conceive the new end-to-end experience and the ecosystem of products and services that comprise it as an open, shared and participatory process.

We work on an end-to-end basis so that everything we design can be implemented and made real. Our projects take into account system variables and constraints to define a design language that can be applied in its totality, testing and validating each choice to ensure maximum quality right through to development.

Possible activities
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business need definition
  • Value proposition definition
Possible activities
  • Exploration and generative workshops
  • Design strategy and principles definition
  • Design vision and scenario building
  • Product and services ecosystem definition
Possible activities
  • Design language definition
  • Rapid prototyping and Proof of Concept (POC) creation
  • Usability testing and lean experiment validation
  • Tech and feasibility assessment

Experience design projects