Sketchin
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Strategy & Business design

We design business models and growth strategies to be effective and competitive.

Strategic Foresight workshop moments

Through an in-depth knowledge of all industrial sectors and the application of approaches such as Design Thinking, Lean Strategy, Business Design and Strategic Foresight, we prepare organisations to welcome change, to be ready to evolve rapidly while remaining competitive in the market.

Anticipating the challenges of the future

We help companies discover new business models and opportunities, to continue achieving today's goals while designing strategies for tomorrow's successes. 

Companies must be able to cope with their own internal organisational and structural changes in order to respond strategically to the challenges presented by a changing market and society. They must be able to define the guidelines for growth-oriented change and the creation of lasting value. 

Driven by trend, insight and signal exploration, we develop future scenarios working on medium- to long term time frames. We help stakeholders interpret possible directions of change, assessing impacts and opportunities. We address complexity with a systemic and participatory design approach, to deliver effective, resilient and sustainable business solutions and growth strategies.

Design thinking journey to explore new strategic opportunities

Eni Gas e Luce + Fastweb – We joined Eni Gas e Luce & Fastweb on a design thinking journey to explore new strategic opportunities in new digital domestic product and service development.

Cerved desktop interface

Cerved – We supported Cerved in a extensive business transformation process by developing several pilot projects. Feedback from quality testing and rapid prototyping methods helped Cerved identify a new opportunity: to transform its data business into customer services.

Repower desktop interface

Repower – Thanks to design thinking and a lean experiment, we helped Repower define and launch an entirely digital, new energy offer for small and medium-sized enterprises.

Volkswagen Financial Services app interface

Volkswagen Financial Services – By conducting a lean experiment on specific customer and prospect clusters, insights were collected to measure and validate the degree of intentionality in buying car insurance bundled with three different mobility services, based on car model and financial plan.

Main customers

Enel
Volkswagen Financial Services
CheBanca!
RSI
La Gazzetta dello Sport
Fastweb
Corriere del Ticino
Paul & Shark
Giornale di Brescia

Our program

01.

Identifying and understanding the challenge

Each challenge is unique and requires a specific, tailor-made approach: we apply advanced techniques and agile methods to explore contexts, focus on goals, devise strategic solutions and shape new businesses to respond to changing markets.

Possible activities
  • Business model analysis
  • Trend, insight and signal exploration (horizon scanning)
  • Contextual and cross-industry exploration
  • Service ecosystem model mapping and definition
  • Business vision definition
  • Strategic goal definition

02.

Coordinating growth

We prioritise and plan the most effective strategies to implement identified solutions. We then integrate them in each context - physical, digital and hybrid - to ensure sustainable growth towards the desired future.

Possible activities
  • Business model innovation
  • Agile strategic planning and solution prioritization
  • Action roadmap definition
  • Actionable backlog definition

03.

Make it happen

Thanks to an agile design and prototyping approach, we rapidly put them into practice the selected strategies and validate them on an ongoing basis. We also empower the client to carry out the implementation and evolution of the strategy independently.

Possible activities
  • Business strategy lean experimentation
  • Business model agile validation
  • Team-as-a service and capacity building
  • Design team and method injection
  • Business unit (eg Operation, HR) support & knowledge sharing

01.

Identifying and understanding the challenge

02.

Coordinating growth

03.

Make it happen

Each challenge is unique and requires a specific, tailor-made approach: we apply advanced techniques and agile methods to explore contexts, focus on goals, devise strategic solutions and shape new businesses to respond to changing markets.

We prioritise and plan the most effective strategies to implement identified solutions. We then integrate them in each context - physical, digital and hybrid - to ensure sustainable growth towards the desired future.

Thanks to an agile design and prototyping approach, we rapidly put them into practice the selected strategies and validate them on an ongoing basis. We also empower the client to carry out the implementation and evolution of the strategy independently.

Possible activities
  • Business model analysis
  • Trend, insight and signal exploration (horizon scanning)
  • Contextual and cross-industry exploration
  • Service ecosystem model mapping and definition
  • Business vision definition
  • Strategic goal definition
Possible activities
  • Business model innovation
  • Agile strategic planning and solution prioritization
  • Action roadmap definition
  • Actionable backlog definition
Possible activities
  • Business strategy lean experimentation
  • Business model agile validation
  • Team-as-a service and capacity building
  • Design team and method injection
  • Business unit (eg Operation, HR) support & knowledge sharing

Strategy & business design projects

A new customized experience for lighting professionals
Case studyFlos
A new customized experience for lighting professionals
A digital-first smarter press
Case studyCorriere del Ticino
A digital-first smarter press
A smart insurance companion
Case studyDaman
A smart insurance companion
See all projects

Get in touch

Learn more about our strategy & business design and what we can do for your business.