Over the past three years, we have been facing global changes that are as sudden as they are unforeseen, revealing the fragile nature of our geopolitical and macroeconomic structures and, thus, naturally having enormous repercussions on the markets.
Although there are viable strategies for companies to adapt to people's changing behaviour patterns, it has emerged that it is even more necessary to innovate to remain relevant in one's market or to penetrate new ones by developing new propositions that can respond to an ever-changing environment.
A Corporate can be an obstacle to itself when innovating outside the target market. Because of its shape or size, organisation and resource availability. Or because of specific regulatory constraints or its elasticity in risk management.
Despite having adequate assets and skills, many companies need help finding the speed required to bring their idea to market, with the real risk of offering obsolete products or services and seeing their efforts and investments thwarted.
Today no one is faster than a Tech company at going to market and driving customer expectations. They do this through exponential technologies, creating new solutions, overcoming regulatory and policy restrictions, and redefining business models.