In an ever-changing landscape where finding ways to stay relevant is crucial for organizations, we apply design thinking and lean methodologies to help explore new markets, identify ventures which will enhance growth- even discontinuous ones - launch new businesses and turn ideas into profitable business ventures.
Venture design thus meets three major goals:
- Empowering companies to be responsive to future opportunities by imagining and choosing their own future;
- Building a portfolio of innovative ideas while creating an internal team capable of experimenting with new ways of working and different operational models;
- Reducing time between the creation of a new business and its arrival on the market, by exploiting the advantages of an iterative-incremental approach that is able to quickly incorporate market responses.